Data & Analytics
The importance of data governance in the digital age
A short overview of why data governance matters, the components of a governance program, and where to start.
2 min
- Enterprises and the public sector
- 12+ years of delivery
Information, data and AI governance. MarTech built on it.
We design, implement, run and support information, data and AI governance programs and the software behind them, including our own records management products, MapleRecord and MOLI. We deliver MarTech on Adobe Experience Cloud.
Capability matrix
Four core areas. Seven practice pillars behind them.
Governance and MarTech lead our work. Engineering, design, product and business transformation build and run what each one needs. Start with one area or combine several.
Core expertise
- Pillar 07
Information Governance
- Records lifecycle governance
- Public sector & enterprise records management with MapleRecord
- Workflow automation
- AI-driven record management with MOLI
- Designed to support GDPR, PDPA, PIPEDA & CCPA compliance
- Pillar 01
Data Governance
- Data governance & data management
- Regulatory compliance, data quality & security
- Data strategy & analytics
- Modern data architecture & engineering
- Data science & visualization
- Builds on pillars 01 + 02
AI Governance
- Readiness & governance assessment
- AI inventory & risk tiering
- Policies, accountability & oversight workflows
- Data handling for AI
- Monitoring & compliance records
- Pillar 03
MarTech
- Customer data & real-time profiles
- Content & digital asset management
- Personalization & testing
- Analytics & attribution
- Marketing automation & commerce
- Delivered on Adobe Experience Cloud
Supporting practice pillars
- Pillar 02
Engineering & Technology
- Cloud strategy & engineering (AWS, Azure)
- DevOps
- AI/ML enablement
- Mobile development
- Quality assurance engineering
- Custom applications & system integration
- Pillar 04
Experience Design
- User research & insights
- Digital product & service design
- Design thinking
- Digital marketing, communications & media
- Experience assessments
- Content creation & management
- CX optimization
- Pillar 05
Digital & Product
- Digital strategy & transformation
- Product vision & strategy
- User-centric design
- Product development & go-to-market
- Product organization transformation
- Agile transformation
- Pillar 06
Business Transformation & CRM
- Customer experience & engagement
- Organizational design & alignment
- Process & business optimization
- Change enablement & insights
- Program & project management
- Microsoft Dynamics 365
Where we help
Problems we help solve
Start from the problem. Each one leads to the work that addresses it.
- Information GovernanceRecords and retention are applied inconsistentlyRetention schedules exist on paper, and finding the right record takes days.
- Data GovernanceNobody owns or trusts the dataSystems disagree, definitions vary by team, and quality issues surface late.
- AI GovernanceAI is in use without clear oversightTeams adopt AI tools faster than anyone can review them, and nobody holds a complete list.
- MarTechCustomer data, content and analytics don't connectProfiles, content and measurement run as separate projects with manual handoffs.
- Engineering & TechnologyInfrastructure slows every releaseManual deployments, aging environments and thin test coverage hold back new features.
- Business Transformation & CRMProcesses and CRM don't match how teams workSales, service and operations work around their systems with spreadsheets and email.
How it connects
Four areas, one governed customer journey.
Personalization built on ungoverned records, unreliable data or unreviewed AI creates risk. Delivering the four areas together means every step follows the same rules.
Illustrative use case
Personalizing customer journeys under one set of rules
- InformationInformation Governance
Classify the customer records you hold, set retention rules, and apply them consistently across systems.
- DataData Governance
Give customer data named owners, shared definitions and quality rules, so every later use starts from trusted fields.
Register and risk-tier the AI that scores or segments customers, with review checkpoints before it goes live.
- MarTechMarTech
Unify profiles in Adobe Experience Platform, build audiences in Real-Time CDP and personalize with Adobe Target.
MarTech
Customer data, content and campaigns that work as one.
We deliver MarTech on Adobe Experience Cloud, designing, implementing and optimizing it end to end. Each application below is mapped to the MarTech capability it serves, and all of them work from the same governed customer data.
End to end
Adobe Experience CloudEnd-to-end digital strategy, content and customer journey orchestration across the Adobe applications you use.
Customer data
Content
Analytics
Marketing automation
Personalization
Commerce
Not sure where to start?
An Adobe platform assessment reviews how your applications are configured and used, and ends with prioritized opportunities. We then implement the priorities with you.
Maverick InnoGarage is an Adobe Solution Partner.
We implement, integrate and support Adobe Experience Cloud applications.
Adobe, the Adobe logo and Adobe product names are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
How we deliver
From vision to victory, in three stages
Whatever the pillar, every engagement moves through the same three stages, and each one ends with something you own and can act on.
- 01
Understand & strategize
Deep-dive discovery into business challenges to craft tailored, measurable strategies.
Deliverable
A tailored strategy with measurable goals and a prioritized roadmap
- 02
Implement & integrate
Seamless deployment of data, cloud, and Adobe and enterprise platforms with minimal disruption.
Deliverable
A working, integrated solution, documentation and trained teams
- 03
Optimize & grow
Continuous monitoring, analytics and refinement for sustained long-term growth.
Deliverable
Ongoing monitoring, an improvement backlog and continued support
Industries
Applied to the realities of your sector
Regulations, customers and systems differ by sector. Here is where our work focuses in each of the eight we serve.
- Healthcare & PharmaceuticalDigital-first patient workflows and privacy-safe, HIPAA-aware data activation.
- Financial ServicesRegulatory compliance, secure analytics and digital banking journeys.
- Retail & CPGUltra-personalized web and mobile commerce, and targeted promotions.
- TelecommunicationsHigh-volume customer data unification and lifecycle engagement.
- Government & Public SectorModernized citizen services and MapleRecord records governance.
- Media & EntertainmentAudience intelligence, content management and omnichannel delivery.
- Manufacturing & DistributionSupply-chain visibility and process optimization.
- Software & TechnologyScalable cloud architecture, AI/ML enablement and product velocity.
Information Governance
MapleRecord
Public sector & enterprise records management for government, municipalities and regulated organizations, with workflow automation, lifecycle governance and five integrated modules. Designed and built by Maverick InnoGarage.
- MR Records
- MR Requests
- MR Workflows
- MR Forms
- MR Admin
Product screens show sample data.
MOLIOur AI-driven record management system, designed to support GDPR, PDPA, PIPEDA and CCPA compliance.
Both products are part of our Information Governance work.
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Start a conversation
Ready to plan your next step?
Tell us about your information governance, data governance, AI governance or MarTech project, or the engineering and design work around it. We'll scope a practical first step and deliver it with you.